The LegalMatrix brand
LegalMatrix is a member of the Magellan Global family of brands. The wordmark is drawn in the group's geometric lowercase vocabulary, and the letter e is the group's symbol: the sun over the sea. The matrix mark, used as the favicon and app icon, puts that symbol in the centre cell of a three-by-three grid.
Downloads
| Asset | Use | File |
|---|---|---|
| Primary wordmark | On white or light backgrounds | legalmatrix-primary.svg |
| Wordmark with group tagline | Documents, decks, signatures | legalmatrix-tagline.svg |
| White wordmark | On navy or dark backgrounds | legalmatrix-white.svg |
| Matrix mark | Favicon, app icon, social avatar | legalmatrix-mark.svg |
| Matrix mark, white | On navy | legalmatrix-mark-white.svg |
| Group signature | 'A Magellan Global Brand' lock-up for footers | legalmatrix-signature.svg |
| Magellan Global primary logo | Reference; use only with the group's permission | magellan-primary.svg |
The favicon at /assets/favicon.svg is the matrix mark; PNG sizes (32, 180, 512) are in /assets/brand/ for browsers and app stores that need them.
Colour
#2B3074
#E77B54
#F2AB75
#C85A3E
#6A86CF
#667080
#F6F6F4
Navy carries the brand; the sun gradient is reserved for the symbol, the selected cell in the matrix and the lawyer-review flag; the sea gradient for the symbol and the IP market. Text is navy or grey on paper.
Type
Fraunces for headings, soft optical size, weight 500 to 600. Public Sans for everything else. Both are open-source and self-hostable; the group wordmarks are drawn, not typeset.
Rules
- Always lowercase; never retype the wordmark in a font
- Clear space equal to the height of the letter l on all sides
- Minimum height 24 px on screen, 8 mm in print; use the matrix mark below that
- The symbol is never recoloured except to white or navy in mono use
- 'A Magellan Global Brand' accompanies the wordmark on first use in any document